In today’s digital era, many business owners feel satisfied with just opening a store on Shopee or Tokopedia. It is true, marketplace provides instant traffic and a ready-made system. However, is relying solely on third parties enough for the future of your business?
As a team at Asa Production, we see that businesses aiming to upgrade and maintain full control must have a "home of their own" in the form of an official website. Here are 5 strong reasons why you should not rely only on marketplace:
1. Ownership and Full Control (Full Control)
Imagine building a physical store on rented land. At any time, the landowner can raise the rent or even evict you. The same applies to marketplace. They have rules that can change at any moment—starting from increased admin fees, algorithm changes, up to the risk of unilateral account bans.
With your own website, you are the landowner. You can set the rules, design, and transaction methods without any external intervention.
2. Building a Professional Brand Identity
On Shopee or Tokopedia, your store’s appearance will look the same as thousands of other competitors. Consumers often only remember "buying on Shopee", not your business brand. A website offers design freedom that reflects your brand’s identity. At https://www.asaproduction.tech, for example, we can showcase the company’s value more elegantly than just through product descriptions in shopping apps.
3. Customer Database Is Gold
One of the biggest weaknesses of marketplace is that they "hide" customer data from you. You don’t know your loyal buyers in depth. With your own website, you can independently collect a database (email, WhatsApp number, behavior history). This data is extremely valuable for retargeting ads or simply greeting customers with special promos via CRM.
4. Free from Price Wars (Price War)
On marketplace, buyers can easily compare prices. With just a scroll, they can see similar products from a neighboring store that are cheaper by Rp500,-. This often traps SMEs into a price war that kills profit margins. A website allows you to create an exclusive shopping experience. The focus is on educating customers about the products and solutions you offer, not just on comparing the lowest price.
5. Long‑Term SEO Optimization
Search engines like Google remain the first place people look for solutions. With an SEO‑optimized website, your business can appear on Google’s first page when people search for keywords related to your services or products. This is organic and free traffic that will keep flowing as long as your website is active.
